Kids at The Ritz

Hotels will make every effort to draw in customers, from providing free goldfish with each room to a personal child butler service. The niche hotel accelerated the trend in creating unique guest experiences, identifying what the customer’s own interests are and meeting their expectations. Whether that is relaxing in a state of the art spa hotel, peaceful adult only hotels or enjoying specialised health and fitness programmes in the EVEN hotel.

The Ritz Hotel has recently launched a new campaign that they hope will improve occupancy rates. This is appealing to families, particularly the younger generation. Their new feature is to indulge children with their own mini bathrobes, free unlimited ice cream, cookies and warm milk before bed. On arriving children are given VIK passes (Very Important Kid) for access to the under 16’s lounge which caters to the younger palate. Family friendly facilities mean the children can be looked after, entertained, made to feel welcome while their parents relax. This initiative affords the Ritz a competitive edge and other hotels such as the Athenaeum, Omni and Trump are now following suit.

Is it necessary to spoil and pamper young children and does it open up the hotel industry to a wider market?

Child friendly hotels appeal to families however may put off adults looking for a quiet stay without excitable children running around. On the other hand people who do have children can still enjoy luxury holidays that meet the expectations of both the younger and older generations.

The campaign will certainly be rewarding in terms of business, the theory being that customers who enjoyed experiences in hotels as a child are more likely to return as an adult. Comforting, family friendly features are therefore an investment for future business

Here is a list of top hotels for kiddies and the rest of the family to enjoy:

http://www.travelmamas.com/wordpress/top-luxury-hotels-for-children/


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