It seems that the Government’s attempt to encourage UK holiday makers to stay at home and holiday in the UK has not had the desired effect according to a recent poll by Holiday Extras. It suggested that 53% of those going on holiday prioritise a vacation abroad rather than one at home.
The campaign is focussed on the positive impact of staycations, and encourages holiday makers this year to take advantage of what the UK has to offer. This will play a part in boosting the UK’s tourism industry and hopefully have a positive effect on the economy.
Following the global economic crisis whilst support is required in all economies including the UK’s, staycations yield positive results in terms of their effect on tourism, hospitality and the UK economy.
This campaign caused slight controversy as it discouraged holidaying abroad and for resorts that rely on tourism for their economy this could have detrimental effects. However it is the current economic situation that has caused this increased trend in holidaying at home and people wanting more value for their money. Simply the campaign suggests that adventure, activities and relaxing breaks can be found in the UK and that in fact “Holidays at home are GREAT”.
With major historic events as the Olympics and the Queens Diamond Jubilee happening very soon hopefully we don’t need to worry too much about drumming up popularity for staying in the UK!
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